Print is Tangible

Printed materials like publications, brochures and posters are tangible items that can linger in offices or homes for months, even years, after receipt. Unlike many non-physical marketing materials with a single-use lifespan, the advantages of print media often surpass initial expectations. Print materials also allow customers to interact directly with the company’s messaging.

Print is Credible

Similar to the sensation evoked by spotting The New York Times or your preferred magazine on the newsstand, there’s a certain sense of credibility associated with print. With print media, you have the flexibility to set aside the material and return it at your convenience. Moreover, print media commands physical space – a feature valued by marketers. Once placed on a desk, a printed piece remains visible day after day until it’s picked up again for viewing.

Personalized Touch

Direct mail and personalized print materials create a more personal connection with the audience, increasing engagement and response rates. They address recipients by name and tailor content to their interests and preferences. In communities like Baltimore, it’s important to personalize materials so that each diverse group of people can be reached. This customized approach is critical in making recipients feel valued and understood, strengthening the personal connection.

Brand Visibility

Marketers understand the importance of a well-established brand, and printed publications and other branded materials are an effective way to achieve this. They enable you to incorporate personalized elements such as fonts, colors, images and texture, which are crucial in building brand recognition. Signage and printed displays enhance brand visibility in physical spaces, attracting attention and driving foot traffic. In cities like Baltimore, there are many different physical spaces that you can utilize to engage your audience and attract attention.

Longevity and Recall

Print materials have a lasting impact due to their physical nature and potential for repeated exposure over time. Print materials can be distributed across multiple channels and locations, ensuring that the brand message reaches a diverse audience repeatedly. Whether it’s through direct mail, in-store displays, or event handouts, the consistent presence of print materials reinforces brand recall and recognition. Unlike digital content that can disappear with a click, print materials often have a longer lifespan. They can be kept on desks, waiting room tables, pinned to bulletin boards, or stored in folders for future reference.

Print is Versatile

Printed marketing materials are versatile due to their ability to adapt to various formats, purposes, and distribution channels. Printed materials come in many different formats such as brochures, flyers, posters, business cards, catalogs, direct mailers, banners and promotional merchandise, like pens and T-shirts. This diversity allows marketers to choose the format that best suits their campaign objectives and target audience. In Baltimore, Maryland, where you have a diverse population and businesses, this is important to the marketing campaign.